(Audience / Brand} Experience = Value

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The Experience Business is a strategic insight consultancy with a pioneering approach to audience and business development.

Through a combination of Brand Consultancy, Research, Creative Facilitation and Experience Design, The Experience Business will work with you to optimise your business and social value.

It achieves this by:

  • Developing sophisticated consumer understanding
  • Informing the delivery and management of appealing, meaningful audience experiences
  • Creating desirable audience engagement initiatives with and for clients/communities
  • Applying creative thinking to drive positive change and innovative practice
  • Creating strong, resonant brands
  • Training organisations to conduct qualitative research and develop their creative thinking capacity

At the heart of its thinking and practice is a mission to meet and exceed the needs of 21st century audiences through a process of Strategic Value Creation.

The Experience Business can help you:

  • Re-envision and deliver on that vision
  • Re-invigorate your brand
  • Grow audiences
  • Strengthen loyalty
  • Deepen engagement
  • Increase earned income
  • Attract investment
  • Demonstrate proof of benefit to funders
  • Understand and evidence the audience experience

Lisa baxter

Lisa Baxter